Programme Overview

Academic Level

Bachelor's Degree, single major

Awarded by

University of Stirling, UK

Programme type

Full-time, 2 to 3 years | Part-time (not open for applications)

Campus location

SIM Campus

Application Dates

Now till 4 May 2022 (local applicants, non-direct entry) | Now till 31 May 2022 (all applicants, direct entry)

Estimated Fees
(incl. GST)*

S$39,033.60 to S$50,653.80

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* Exclude application fee, preparatory or bridging course fee, and other fees. Refer to the Fees & Financial Aid section for details.

Programme Outline

Awarded and developed by: University of Stirling, UK

The dynamic retail landscape penetrates the everyday lives of consumers and their shopping journeys. As an aspiring or current retail professional, it is therefore vital to upskill your present skill sets and knowledge to meet the evolving needs of the industry to create integrated and exciting retail experiences for your customers.

Supported by the Institute for Retail Studies (IRS) and its extensive retail networks within Singapore, this programme prepares you for the retail industry by providing a relevant, practical curriculum with opportunities to interact with retail practitioners.

Students can choose to attend one semester (Year 3 first semester) at the University of Stirling home campus in the UK, subject to global conditions and travel restrictions.

Prerequisite(s)

Applicants with a Non-Retail and/or Non-Marketing related diploma are required to complete and pass a three-month SIM Preparatory Course in Retail Marketing for entry into Year 2 of the bachelor’s programme.

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Learning Outcomes

The programme aims to enable you:

To understand the fundamental importance of retailing as a customer-focused activity and as an important service sector within the environment and society at large
To be able to apply core retail marketing principles to the delivery of customer values in the digital age
To understand the nature of specific retailing activities and how they are integrated within a distribution channel and the wider exchange process

To have an opportunity to craft your career and equip yourself with the skills necessary to excel in decision-making positions in retail today

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Further Studies & Career Prospects

You will acquire a comprehensive range of analytical, problem-solving and professional skills, which are increasingly valued not just in the retail industry itself but also in other areas of commerce, education, government and non-profit organisations. Thus, a degree in Retail Marketing can become the key to pursuing a specialised retail career or a more general management career.

Previous graduates have become successful Buyers, Brand Managers, Operations Managers, Visual Merchandisers and Store Designers.

Graduates look forward to job positions in retail and related businesses, including:

Store management
Merchandising
Retail supply chain
Industry-level & public-sector positions relating to retail trade

Graduates can apply for University of Stirling’s taught postgraduate programmes, including MSc Multichannel Retail Marketing with Retail in UK.

View the University’s postgraduate programmes

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Why study at SIM x University of Stirling

SIM is the leading private education institution in Singapore.

University of Stirling (Stirling) is home to the Institute for Retail Studies, an acknowledged centre of excellence for retailing

Stirling is ranked 3rd in Scotland and Top 6 in the UK for Marketing (The Complete University Guide 2022)

5-star rating for Teaching, Employability, Internationalisation and Facilities (QS World University Rankings 2021)

Learn more about University of Stirling

Intake Dates

Aug 2022 Intake

PROGRAMME DURATION

15 Aug 2022 to 30 Jun 2024 (2 years) 15 Aug 2022 to 30 Jun 2025 (3 years)

APPLICATION PERIOD

Now till 4 May 2022 (local applicants, non-direct entry)
Now till 31 May 2022 (local and international applicants, direct entry)

Non-direct entry via preparatory course. Date & period is subject to change by the University.

Duration of programme: Two to three years
Candidature:
Year 2 – 4 years
Year 3 – 6 years
Students who do not complete the programme by the candidature period will not be entitled to any recourse or refund.

Curriculum

Structure

Two semesters a year with a structured curriculum of fifteen (15) modules and a dissertation
Classroom learning comprising:
- Activities
- Lab work
- Lectures
- Tutorials
- Workshops

Flexible format to meet a variety of study needs subject to the University’s approval.
Teaching centres on face-to-face lectures and tutorials delivered on block teaching basis.
- Lectures: Teaching faculty from University of Stirling and local lecturers
- Tutorials: Local tutors
  View a list of lecturers’ teaching modules (PDF 543 KB)
Average teacher-student ratio: 1:50
Weekly schedule: Typically 12.00pm to 6.30pm on weekdays over two weeks per module, with breaks in between sessions. Saturday classes may occasionally be scheduled if required
Tutorials: Typically conducted over three weeks, scheduled on weekdays at three hours per session
Class timing: 8.30am / 12.00pm / 3.30pm, held on SIM campus unless otherwise stated
Minimum class size to commence: 50 students

If the class fails to commence due to low take-up rate, students will be informed within one month before programme commencement with the refund of application fee.

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Assessment & Attendance

Attendance requirement:
- Local students: 75%
- International students: 90%
Assessments: Combination of coursework and exams, the assessment schedule is subject to change by the University
End-of-semester main exams: December and May
Students are allowed to progress through each semester till they satisfactorily complete the graduation requirements.

Requirements to Graduate

Students are required to complete the programme requirements to obtain a Bachelor of Arts (Honours) Retail Marketing Degree.

The degree awarded and degree certificate is the same as that awarded in the UK.

Modules

The modules to be offered would be pre-determined by the university.

The modules listed here and on the University’s website may occasionally be subjected to change.

Fundamentals of Business & Management (20 credits)
Fundamentals of Marketing (20 credits)
Global Retailing in Society (20 credits)
Leisure Management and Consumption (20 credits)
Sports Studies – Issues and Concepts (20 credits)
Sustainable Marketing (20 credits)

Buying and Visual Merchandising (20 credits)
Delivering Value in the Digital Age (20 credits)
Digital and Experiential Marketing (20 credits)
Effective Communication and External Relations for Managers (20 credits)
International Business (20 credits)
Marketing Analytics and Brand Creation (20 credits)
Multi-Channel Retail Marketing (20 credits)
Retail Strategy and Operations (20 credits)
Understanding Consumers (20 credits)
Dissertation* (60 credits)

*A supervisor will be assigned to guide with the dissertation which focuses on a particular marketing topic.

Students can choose to attend one semester (Year 3 first semester) at the University of Stirling home campus in the UK. The experience also enhances the global outlook and mind-set of students, and prepares them to work better in a global economy.

Students are expected to complete modules equivalent of 60 credits in the UK.
The programme fee is exclusive of airfares, accommodation and expenses related to the exchange semester at Stirling.
Exchange semester is contingent on global conditions and travel restrictions.

View list of modules and descriptions (PDF 460 KB)

Admission Criteria

Accepted Entry Qualifications

Admission to Year 1 of the programme

GCE ‘A’ level passes
International Baccalaureate (IB) Diploma or other equivalent pre-university certificates

Admission to Year 2 of the programme

Applicants with the relevant diplomas may be eligible for direct entry to Year 2 of the programme
Applicants with a Non-Retail and/or Non-Marketing related diploma may be admitted into the programme subject to the approval of the University. Applicants may also be required to complete and pass a 3-month SIM Preparatory Course in Retail Marketing for entry into the Year 2 programme.

All other qualifications will be evaluated on a case-by-case basis and all admission will be based on merit and is subject to the approval of the University.

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English Language Requirements

Students must have acceptable level of competency in English Language and meet one of the following in addition to an approved diploma:

Minimum C6 pass in English as First Language at GCE ‘O’ Level; or
TOEFL 567 (paper-based) or 87 (iBT) with Reading 22, Writing 21, Listening 21, Speaking 23; or
IELTS 6.0 overall (no band less than 5.5); or
Successful completion of a recognised approved Diploma, where the language of instruction was English

Preparatory Course in Retail Marketing

Developed and awarded by SIM, Singapore.

Applicants with a Non-Retail and/or Non-Marketing related diploma are required to complete and pass a three-month SIM Preparatory Course in Retail Marketing for entry into Year 2 of the Bachelor’s programme.

Course Fees: S$695.50* per module (for local and international)

Course Dates (2022 intake): 23 May 2022 to 31 July 2022

Application Dates: Pending

The preparatory course, comprising two compulsory modules, will cover the essential foundation concepts to prepare students for undergraduate study with University of Stirling.
- Introduction to Marketing
- Retail Studies
University of Stirling may require students to complete a minimum of one and up to a maximum of two modules.
Mode of delivery: Blended learning, a combination of face-to-face lectures and e-learning components.
Class timing: Typically 3 to 6 hours on weekdays, some lessons may also take place on Saturdays if required.
Assessments: Either by written exams, continuous assessments^ or a combination of both. Written exams are typically held at the end of the preparatory course in July. These exams may take place on weekday mornings and there are no re-sits.
Minimum class size to commence: 25 students. If the class fails to commence due to low take-up rate, students will be informed within one month before programme commencement with the refund of application fee.
Certificate of completion: Awarded upon successfully passing the Preparatory Course in Retail Studies. There will not be any refund or recourse should students fail to complete the course within the course duration.

View preparatory modules and descriptions (PDF 87 KB)

*All fees inclusive of prevailing GST (exclude textbooks, repeat fees and expenses related to exchange semester at Stirling) and valid for 2022 intake.
^Continuous assessments may include in-class tests, assignments, online quizzes, etc.

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Fees & Financial Aid

Payment to SIM can be made through SIMConnect using Credit Card (Visa or Master), PayNow, eNETS, OCBC Interest-free Instalment Plan (min. S$500) and cheques.

Programme Fees

All fees inclusive of prevailing GST (exclude textbooks, repeat fees and expenses related to exchange semester at Stirling) and valid for 2022 intake.

Preparatory Course in Retail Marketing (if applicable)
S$695.50 per module

Bachelor’s Programme Fees
Local students
Year 1: S$8,795.40
Year 2 & 3: S$39,033.60
Total: S$47,829.00

International students
Year 1: S$9,309.00
Year 2 & 3: S$41,344.80
Total: S$50,653.80

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Mandatory One-time Fees

All fees inclusive of prevailing GST.

Student Development Fee

A one-time payment applicable to all students embarking on a full-time Diploma or Undergraduate programme at SIM. This fee goes towards activities that will help in students’ personal growth and equip them with functional skills that enhance their employability.

Payable with the programme fee’s first instalment.

S$251.45

International Student Induction Fee

A one-time fee payable by new full-time international students. This fee covers pre-arrival and arrival support, including activities to enhance the international student learning experience.

As applicable, payable with the programme fee’s first instalment.

S$428.00

Application Fee

Payable for each application form that is submitted. Fee is non-refundable and non-transferable. The fee will be refunded fully only if the intake does not commence. Unpaid applications will not be processed.

Local applicants: S$96.30

International applicants: S$481.50 (not inclusive of Student’s Pass application)

Scholarships & Bursaries

SIM GE Bursary

The SIM GE Bursary aims to provide financial assistance to needy students studying at SIM GE. This award is given based on our eligibility criteria, as well as the assessed level of neediness of the applicants.

Learn more

SIM GE Bursary

SIM GE Scholarship

The SIM GE Scholarship is given to students with exemplary academic results or achievements in sports and arts. It is applicable to Singapore citizens, permanent residents and international students.

Learn more

SIM GE Scholarship

Bachelor of Arts (Honours) Retail Marketing

Programme Overview

Academic Level

Awarded by

Programme type

Campus location

Application Dates

Estimated Fees
(incl. GST)*